² http://technet.microsoft.com/en-us/library/bb964719(v=SQL.100).aspx
Microsoft® SQL Server® 2012 is a
cloud-ready information platform
that will help organizations unlock
breakthrough insights across the
organization and quickly build
solutions to extend data across on-premises and public cloud, backed
by mission critical confidence.
 Get required 9s with SQL
Server AlwaysOn
 Blazing-fast performance
with xVelocity in-memory
 Rapid data exploration via
Power View and PowerPivot
 Credible, consistent data via
BI Semantic Model and Data
Quality Services
 Write applications once, run
anywhere with SQL Server
Data Tools
 Scale on demand from
devices to datacenter to
Mission Critical Confidence
Enable mission critical
environments including
availability and performance at
low TCO
Required 9s and protection
Deliver required uptime and data
protection, server to cloud without
wasting time and money
 Help reduce downtime with the new
integrated high availability and
disaster recovery solution, SQL
Server AlwaysOn.
 Achieve maximum application
availability and data protection with
options to configure active, multiple
secondaries and ability to quickly
failover and recover applications.
 Significantly reduce OS patching
with new support for Windows®
Server Core.
 Eliminate idle hardware and improve
IT cost efficiency and performance
using Active Secondary which
enables offloading of various
workloads to the secondaries.
 Maintain uptime during
maintenance operations using
enhanced online operations and
eliminate planned downtime on
Hyper-VTM using Live Migration.
 Simplify deployment and
management of high availability
requirements using integrated
configuration and monitoring tools.
 Help enable a more predictable and
optimal restore sequence for
database recovery and backup with
Database Recovery Advisor.
 Achieve highest level of availability
regardless of whether applications
are deployed on-premise or on
Microsoft private or public cloud.
Blazing-fast performance
Gain breakthrough and predictable
performance backed by industry-leading benchmarks
 Experience next-generation
performance across SQL Server with
xVelocity in-memory technologies
for both Data Warehousing and
Business Intelligence.


 Significantly boost Data Warehouse
query performance by 10x to 300x
for star join and similar queries with
xVelocity in-memory technologies.
 Interact and explore billions of rows
of data at the speed of thought
using xVelocity in-memory
technologies for Business
 Support blazing-fast queries with
dramatic improvements to Full-Text
Search that offer serious
performance and scale advances.
 Accelerate the performance of I/O
intensive workloads by cutting
growing volumes of data ~50-60%²
with compression capabilities.
 Gain consistent performance for
concurrent and mixed workloads by
defining resource usage across
different applications with Resource
 Analyze query execution plans,
capture database activity, optimize
indexes and structures, and help
ensure consistent query
performance with familiar, easy-to-use management tools.
 Make a bet on a trusted platform
that continuously leads in industry-relevant TPC and real-world
application performance
benchmarks¹. Release over release
SQL Server is SAP-certified to run
some of the industry’s most
demanding workloads.
Organizational security and
Help enable security and
compliance with built-in security
and IT controls
 Easily manage permissions around
data access with User-Defined
Server Roles to support separation
of duties.
 Help ensure security enhanced
deployments and minimize surface-area attacks by enabling only
required services through
Configuration Manager—built-in
services turned off by default.
 Help secure end user data analytics
with built-in IT controls, including
new Microsoft SharePoint® and
Active Directory® security models
for end user reports published and
shared in SharePoint.
 Control database access to
deployed applications while
improving manageability through
Contained Database Authentication
that uses self-contained access
information without the need for
server logins.
 Help protect data with built-in
encryption capabilities that help
protect confidential information
without changes to the application.
 Help ensure compliance and
increase manageability related to
auditing with audit resilience,
filtering, user-defined audit, and
enablement across all SQL Server
 Increase manageability and
decrease complexity of database
schema through Default Schema for
Groups by allowing a default
database schema for Windows
group user accounts.
Peace of mind
Help ensure peace of mind with
premier services and support, a
trusted partner ecosystem, and a
wealth of free tools
 Microsoft’s Premier Mission Critical
Support and the Microsoft Critical
Advantage Program, provide the
services and support needed for
companies to establish the proactive
IT environment and operations
necessary to deliver maximum
availability and performance to their
Mission Critical Applications.
 Microsoft offers a broad ecosystem
of partners with more than 640,000
partners, including best-of-breed
applications from vendors such as
SAP, Temenos, and Kronos® as well
as partnerships with leading OEMs
like Dell, HP, and EMC®.
 Microsoft delivers peace of mind
with the licensing program,
Enterprise Application Program,
which offers unlimited support to
customers with specific software
assurance plans
 Unlike many software companies,
Microsoft offers free access to
software service packs.
 Quickly plan for an upgrade or
migration with a wealth of no-fee
tools developed by Microsoft
engineers and available online.
 Simplify application testing and
minimize errors with application
changes, configuration changes, and
upgrades using new Distributed
Breakthrough Insight
Unlock new insights with
pervasive data discovery across
the organization
Rapid data discovery
Empower end users with new
insights through rapid data
exploration and visualization
 Discover new insights at the speed
of thought with Power View, a
highly interactive, familiar browser-based data exploration,
visualization, and presentation
experiences for users of all levels—
backed by the power of xVelocity in-memory technologies.

 Empower users of all levels to access
and mash-up data from virtually any
source, create compelling reports
and analytical applications, and
easily collaborate and share insight
using familiar tools with PowerPivot
for Microsoft Excel 2010 and
Microsoft SharePoint 2010.
 Inspire innovation across end users
with data mash-up capabilities
including connectivity to Big Data,
cloud-based data in Azure
DataMarket or via third-party
providers with Odata.
self-service BI
Enable users with self-service BI
while gaining better monitoring
and management capabilities for IT
 Offload IT tasks and reduce support
requests with self-service analytics
tools, like Power View and
PowerPivot, that scale to thousands
across the organization
 Balance the need to monitor,
manage, and govern the data and
analytics end users create with IT
dashboards and controls that help IT
monitor end user activity, data
source usage, and gather
performance metrics from servers.
 Transform end user created
applications in PowerPivot into
corporate grade solutions by
importing them into SQL Server
Analysis Services so that they can be
professionally managed by IT.
 Enable end user alerting from
reports published to SharePoint and
benefit from the ease of
consolidated management through
the SharePoint 2010 Central
 Extend rich user insights to even
more people with SQL Azure
Reporting that removes the need for
deploying and maintaining a
reporting infrastructure.
Credible, consistent data
Deliver credible, consistent data to
the right users across the
organization with a complete end-to-end solution
 Provide a consistent view across
heterogeneous data sources with
the BI Semantic Model, a single,
scalable model for Business
Intelligence applications, from
reporting and analysis to
dashboards and scorecards.
 Reduce time-to-solution for team-based data integration across data
sources, including the cloud, by
utilizing the industry-leading tools
in Integration Services (SSIS) that
help deliver credible, consistent data
reliably and efficiently.
 Improve data quality by using
organizational knowledge and 3rd
party reference data providers,
including Windows Azure
Marketplace, to reliably profile,
cleanse, and match data with the
new SQL Server Data Quality
Services —run as a standalone or
leverage SSIS.
 Maintain master data across the
organization structures used for
object mapping, reference data,
metadata management with Master
Data Services (MDS) while a new
MDS Add-in for Excel makes it easy
for end users to manage and
maintain central data.
Big data analytics and data
Achieve scale and flexibility with
analytic and data warehouse
solutions that offer massive scale at
low cost
 Deploy more than just breathtaking
end user analytics tools, SQL Server
continues to deliver easy to stand
up and manage traditional OLAP
and reporting cubes that can scale
to 10’s of Terabytes.
 SQL Server 2012 supports structured
data on scalable relational database
and data warehouse offerings, and
unstructured data on an Enterprise-ready Hadoop distribution.
 Gain near real-time insights with
StreamInsight™, a dedicated engine
for high velocity data such as web
clickstreams and gain deep insights
from all your data, through seamless
integration between Hadoop and
SQL Server 2012.
 Move data between Hadoop and
SQL Server with Bidirectional
Hadoop connectors for SQL Server
2012 and Parallel Data Warehouse.
 Connect Hive directly to familiar
Microsoft BI tools such as
PowerPivot and Power View with a
new Hive ODBC Driver.
 Interact with Hadoop data in
Microsoft Excel™ via a new Hive
Add-in for Excel.
 Scale data warehouses with built-in
database features like Remote Blob
Storage and partitioned tables that
scale to 15,000 partitions for large
sliding window scenarios.
 Gain high scale with expanded
support for up to 640 logical
processors – enabling high-performance.
 Choose hardware and deployment
options to suit unique
organizational needs with Fast Track
configurations from 11 hardware
vendors or software only solutions,
reference architectures and
 Scale to 600+ TB while maintaining
high performance through massively
parallel processing (MPP)

architecture with Parallel Data
Cloud on Your Terms
Create & scale business solutions
fast, on your terms from server
to private or public cloud
Scale on demand
Scale on demand with flexible and
hybrid deployment options on your
terms server to cloud
 Gain operational flexibility with
proven Microsoft cloud offerings,
private or public, that deliver
interoperable deployment options
with SQL Server 2012.
 Scale beyond the constraints of any
one deployment environment by
taking advantage Hybrid IT
opportunities with a common
architecture that spans traditional
servers, appliances and the cloud.
 License Mobility supports Hybrid IT,
a highly flexible deployment
environment, through unique use
rights that allow organizations to
freely move applications across
instances across server, private and
public cloud with SQL Azure.
 Start small or leverage large scale
with SQL Azure, a cloud database
service, running in Microsoft’s global
datacenters, which offers a pay-as-you-grow business model and
guaranteed SLA uptimes.
Fast time to solution
Reduce complexity and accelerate
time to solution through appliance
and private or public cloud
 Speed time to solution with SQL
Server appliances by eliminating the
time to design, tune and test all the
hardware and software components.
 Accelerate top organizational
priorities with appliances for data
warehousing of varying sizes,
business intelligence, private cloud,
consolidation, and transaction
 Microsoft collaborates with partners
to design, optimize and tune
appliances and define reference
architectures that help deliver an
incredible price/ performance.
 Provision databases in minutes
without any physical infrastructure
investments with SQL Azure.
Optimized productivity
Optimize IT and developer
productivity across server and cloud
with common tools
 Take database development to the
next level with SQL Server Data
Tools, an integrated development
experience for developers building
next-generation web, enterprise,
and data-aware mobile applications
across on-premises and cloud.
 Build, deploy, and manage database
or business intelligence solutions
across on-premises and cloud
environments using the same
development tools, frameworks and
T-SQL based model.
 Manage efficiently at scale with a
single console, SQL Server
Management Studio (SSMS), to
deploy and manage database assets
across servers, private cloud and
public cloud. Additionally, use SSMS
to manage high availability
configurations, BI services, and
resource utilization.
 Streamline virtualization
management with Microsoft System
Center Virtual Machine Manager.
 Support for Windows PowerShell 2.0
automates management tasks
across the Microsoft platform while
up-to-date management packs for
System Center enable monitoring.
 Use Data-tier Application (DAC)
support across SQL Server and
Microsoft Visual Studio® to more
easily contain the schemas and
objects required to support an
application, then deploy, import,
and export DACs more easily across
on-premises and public cloud.
Extend any data,
virtually anywhere
Extend the reach of across server
and/or cloud
 Enable new scenarios with SQL
Azure Data Sync, a cloud service
that provides bi-directional data
synchronization between databases
across datacenter and cloud.
 Provide a consistent and open data-feed to power multiple user
experiences across the web, devices
and desktop with OData, an open
protocol built on web standards.
 Manage and extend relational and
non-relational data including XML
data, Windows files, and spatial.
 Monetize data through Windows
Azure Marketplace by publishing
data for purchase and consumption
by other entities.
 Extend heterogeneous
environments by connecting to SQL
Server and SQL Azure applications
using any industry standard APIs
ADO) across varied platforms
including .NET, C/C++, Java, & PHP.
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information contained in this document represents the current view of Microsoft Corporation on the issues discussed as of the date of publication. Because Microsoft must respond to changing market conditions, it should not
be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information presented after the date of publication. The information represents the product at the time this
document was printed and should be used for planning purposes only. Information subject to change at any time without prior notice.